Super Bowl commercials have become a well-known feature. They are often memorable and draw attention. This is why these companies spend huge sums to have their ads broadcast. CBS charges a record $5.25m for a 30-second spot in the championship match-up, according to (CNBC). Although it may seem like a large investment for such a brief spotlight, the business perspective can make it worthwhile. It is important to capture the attention of this large audience. However, only a small number of people will remember them. The 2019 NFL commercials were arguably the best. The NFL celebrated their 100th season with a unique campaign. The commercial had a fun vibe and was broadcast to the public.
This commercial featured a number of different things. At first, it was a formal event, but the focus quickly changed when the football entered play. The commercial starts when the football that fell from the cake strikes the ground. The ball is instantly noticed by the athletes and they are tempted to play with it. They take the ball, throw it around and continue the commercial. The ball is thrown around in a sort of mini-scruffle between the athletes. They may just be throwing the ball around but there’s more. It’s actually some of the most memorable moments in athletes’ lives that they incorporate, if you look closely. For example, they show Odell Beckham Jr.’s one-handed catch. It is meant to be one of his greatest moments and a pivotal moment in the league’s history, but it goes beyond that. They also bring in ex-athletes Terry Bradshaw, Micheal and others to show the past cultures. They are doing this to show how football is being passed down from generation to generation. The NFL may still be a mystery to some, however. The NFL is a national association that represents a league of football players. It was established in Canton Ohio on 20 August 1920. For close to 100 years, it has been an international attraction. Millions of viewers watch the League every year, especially during the Super Bowl. This year’s Super Bowl draws around 100m viewers, as opposed the 20 million who view the regular season. This game initially attracts five times the number of people who watch it regularly.
The NFL’s main point is their ability to attract such a wide audience. The 100th anniversary celebration was aired during a commercial break to catch all the viewers. They can reach their regular viewers and also reach out to new viewers by doing this. This is a smart marketing move for them because they want to grow their audience.
The commercial does not follow a specific layout approach. However, they do incorporate many different factors into it. They have a number of celebrities accompanying the athletes. The commercial is fun and lighthearted, so you can’t go wrong. You’re sure to see great results. Jason Cordner’s powerful statement can best sum up the commercial’s overall outlook. According to Cordner, the commercial was praised by everyone on Twitter. It looks like the league is a winner. The commercial was viewed over 100,000,000 times. It is an important breaking point in media.
Peter Berg has done a wonderful job in integrating the appeals of ethos and pathos into his commercial. A very emotional layout is evident in the commercial. It is not difficult to spot this emotional layout, but the deeper appeal of the commercial demonstrates it. The commercial’s overall structure is more about having fun with its cast. This shows that people are simply having fun, and allows its viewers to experience the joys inherent in football. If you dig deeper, you’ll see the emotional underpinnings of the story. Many of the actors are former NFL athletes and are now retired. It’s a nice touch that the commercial shows them in action, having fun just like they did in their youth. This adds a sense of humor to the commercial and allows it to reach a wider audience.
Peter Berg is actually made up of former and current NFL athletes. His commercial also features a few celebrities. The commercial will help them attract their target audience while also adding an element of ethos. Although this is not a new idea, they felt it was appropriate to use the actors given the circumstances. It was an important part of the commercial’s meaning. Also, it highlighted what they were celebrating. The commercial addresses their topic well and is more upbeat than the rest. This really compliments the overall concept.
Works cited
Cordner, Jason. “The NFL’s 100th Season Commercial Was the Real Super Bowl MVP.” The Source, THE NORTHSTAR GROUP., 4 Feb. 2019, thesource.com/2019/02/04/the-nfls-100th-season-commercial-was-the-real-super-bowl-mvp/.
Tom Huddleston Jr. “This Is How Much It Costs to Air a Commercial during the 2019 Super Bowl.” CNBC, CNBC LLC., 4 Feb. 2019, www.cnbc.com/2019/01/30/how-much-it-costs-to-air-a-commercial-during-super-bowl-liii.html.
The National Football League. “Peter Berg Talks about Directing ‘NFL 100’ Super Bowl Commercial.” NFL.com, NFL Productions LLC., 31 Jan. 2019, www.nfl.com/videos/super-bowl-live/0ap3000001015026/Peter-Berg-talks-about-directing-NFL-100-Super-Bowl-commercial.
